How it works
From first conversation to first results
Working with a new agency involves trust. That trust starts with transparency: here's our process, no surprises, no hidden steps.
Discovery call
We start by listening. You tell us about your business, your objectives, and what you've tried before. No sales pitch: an honest conversation about whether and how Hornwave can help.
- Format: video call or in person in Mogadishu
- Cost: free, no obligation
- Bring: a brief description of your business, your main goal, and your approximate monthly budget
Proposal
A written proposal covering our recommended service, the strategy, what's included, the timeline, and the monthly cost. Everything itemised: no hidden fees.
- Format: PDF proposal by email
- Contents: recommended services, scope, timeline, pricing
- You review, ask questions, and tell us if you want to proceed
Agreement
A simple service agreement. For retainer clients, the first month is paid upfront. For campaign clients, 50% upfront and 50% on delivery.
- Format: digital service agreement, signed and returned by email
- Payment: bank transfer, EVC Plus, or an agreed digital method
Onboarding
Your account manager reaches out with an onboarding checklist and a kickoff call.
- Brand kit: logo, colours, fonts, any existing guidelines
- Social media access via Business Manager
- Content brief: tone of voice, what to avoid, key messages, upcoming dates
- Confirmed contacts for approvals and feedback
Execution begins
We start producing and scheduling content. The first month's content calendar is shared for approval before anything is published: you see everything before it goes live.
- Content calendar shared within 7 days of signing
- First content live within 10 working days
- Weekly check-in with your account manager
Monthly review
Your account manager sends a performance report and books a short review call: what worked, what didn't, and what changes next month.
- Performance report within 5 days of month end
- Optional 20-minute review call
- Recommendations for the following month included in every report
Before you call
What makes onboarding faster
- A clear objective: more followers, more leads, a campaign launch, or brand protection
- A rough budget: an exact number isn't needed, but a range helps us recommend the right fit
- Your logo and brand materials: even a basic version is fine
- Any existing social media logins or Business Manager access
What to expect
The first 90 days
Month 1
Onboarding complete, content calendar live, first content published, baseline metrics established.
Month 2
Content rhythm established, early data coming in, first optimisations to paid campaigns.
Month 3
A clearer picture of what content performs best with your audience, and meaningful growth in the monthly report.
Ready to take the first step?
Book your free 30-minute discovery call. We'll follow up with a proposal shortly after.
Book a free call